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Topic: Yaoi and Boys Love

by Lees Sharon-Ann

© BeBeautiful
   Eight years ago Helen McCarthy's influential book The Erotic Anime Movie Guide was released in the UK. Within its pages there contained a chapter on the new and strange genre of shonen-ai. The chapter entitled Pretty Boys in Pain was a critique of this Japanese phenomenon, which in its native land was a widely recognised niche of the market, at many times its influence could be clearly seen creeping into the mainstream. This genre however remained relatively unknown or ignored in the West. Today's Western Otaku community is so completely transformed that reading this chapter of McCarthy's book feels like taking a huge leap backwards. It is now fairly commonplace to meet a fellow Otaku who has at least read a shojo manga containing such themes or even is a yaoi/BL or shonen-ai fan themselves. It has taken us a long time to catch up with Japan but after eight years its possible to see the Otaku community as a rich and diverse one with many sub-cultures within its folds. The female market is now strong and growing stronger still, gone are the days of manga and anime being seen as simply depictions of scantily clad women being rescued by muscle stricken men and giant mecha destroying worlds in kenshin style battles. Publishers and distributors now appreciate and value the female market, scouring for talent that expresses beauty, romance and rich plots that appeal to the female audience. UK Distributors I have spoken to have even expressed a feeling that the demand for yaoi and BL publications has been largely under estimated in the market and many fans have commented on the increasing difficulty in finding specific titles.

© DramaQueen, L.L.C.
   As relatively new genres to our shores, compared to shonen or shojo that are now established in the West, yaoi and BL are subject to many misinterpretations and are perhaps the cause of many misconceptions about Japanese culture in the rest of the world. One major example of this would be that many fans have argued against McCarthy's stance on shonen-ai in her Erotic Anime Movie Guide, she describes it as being a female only genre and this has been widely attacked in the West as narrow and generalising. In reality the fact that gay men read shonen-ai, yaoi and BL in the West is a cultural oddity and not an intended audience. Many fans have also made the mistake of presuming that Japanese culture accepts or even promotes homosexual love, when in reality the literature that they read is simply fantasy and the cultural reflection is far more analytical and not as brutally obvious as it is interpreted to be.

© Yun Kouga
   With the popularity of erotic manga, anime, dojin and fanfiction featuring male protagonists rising steadily the obvious question arising is why has the genre so happily crossed over to Western culture? It is not true that all genres have had such success - shotacon and lolicon titles still create controversy. Although the titles with mild allusions are beginning to be accepted and followed - Loveless by Yun Kouga would be a suitable example.

   Yaoi and BL often feature few or, more often than not, no female characters, those that appear, take a back seat or an inferior role, that is usually absent of any consequence or true meaning to the plot. It is important here to ask, quite rightly, why stories created for women would so blatantly ignore them. Is it possible to say that women have lost all interest in the other members of their gender? One obvious fact is that many women fail to relate to or even dislike the female characters depicted in many traditional manga and anime. Perhaps this is true but the variety and diversity of the conventions of the female character in manga and anime suggest differently. I would argue that as in the West - where recent studies have determined the level of disillusionment towards the movement of feminism - the global community of the feminine is in a state of gender disillusionment. The modern woman is seen to be moving away from all that previously embodied her identity.

   The sex of a person, in society's traditional terms, determines or has an effect on gender, but in the world of yaoi and BL the female gender conventions are imposed on the male sex. Women are moving away from the traditions of sexuality because of the negative connotations felt towards the female sex and conventional relationships, and are instead embracing their gender in a less obvious form. It is apparent to see the conventions of erotic manga and anime in their yaoi counterparts and possible to draw the conclusion here that the genre far from being radical is simply a reinforcement of gender roles and their part in human sexuality. In many BL or yaoi manga and anime one partner will often be the dominant one, or one partner may be noted as pretty or girlish, there may even be more superficial differences for example height or hair colour. Each giving the impression of difference, because of an aesthetic need for this in visual story telling, the idea also reinforces that the two protagonists play different gender roles. And it is this idea of 'playing' a role that has spawned many theories about the female creators role in events - described often as a puppeteer, she dictates events and plays with her male characters as well as playing at being male. Projecting desires and thoughts felt by her as a female into the body of her tormentor - the object of her desires, she gains an exacting type of revenge as well as a male body. This read in a Western context has a Freudian air. Empowered by her new body, she feels phallic power in situations where she once felt lack, and voyeuristically sees the phallic power of a male used against him, in form of (sometimes non-consensual or questionably consensual) penetration.

   The term coined by McCarthy - Pretty Boys in Pain - reflects her theories on these apparent angst-ridden stories of good looking young men locked in passionate but ultimately doomed romances that were available to the UK at the time. Has the market moved on much in that time? The maturity of the titles certainly has inevitably grown, but pain both mental and physical as a motif and theme remains. A reflection of a female creators deep seeded hate for her male counterparts, an expression of women's suffering at the hands of men or a patriarchal society or simply a reality of love itself. It is hard to set a rule but possible to surmise that the social context of art will always have a bearing on its form. Inevitability this context includes industry pressures, sacrificing artistic vision for commercial viability. As we know from a Western viewpoint, tales of doomed romances sell, weepy tales from publishers such as Mills and Boon do well, the fated love style tragedy is an established and lucrative genre.

   I like to feel that shonen-ai or BL appeals to women as it portrays impossibly beautiful romances. An expression of love that transcends gender and becomes truly spiritual. Love that breaks all conventions, love between two men who often claim not to be gay, that breaks down the boundaries of sex and gender and instead centres attraction and love truly on an individuals merits rather than their ability to live up to the ideals of beauty dictated by the conventions of their sex. The quality and diversity of yaoi and BL appeals, and the artwork becomes centred around representing the aesthetically beautiful as well as the need to express plot. The diversity of illustrative style often reflects the personal nature and investment many manga-ka make of their yaoi or BL titles.

   Many fans enjoy BL or yaoi simply because they are attracted to the theme of itself and in the West we are now experiencing a growing market of yaoi produced for both the gay market as well as the female one. We as Westerners have adopted this genre and it has almost become our own, with publishers such as yaoi press leading the way and the thousands of dojin and fanfic creators across the globe.

   Perhaps the popularity lies not so much in our deeper psychology but simply in our appreciation of deeper emotions, and rebellion against society's conventions of love, sexuality and gender and beauty.

Interview with the following leading Yaoi Product publishers:

  • BeBeautiful
  • Blu Manga
  • DramaQueen, L.L.C.
  • United Publications (UK)
  • Yaoi Press

  • are coming up in the next weeks.
    Stay tuned and check Akiba Angels for update!


    About the writer (Lees Sharon-Ann):
    I am currently working really hard on just about everything!!! I'm trying really hard to get my own manga creations/efforts up to scratch and trying to learn a whole new way of drawing/creating with my PC. As you've probably guessed I'm not a great advocate of CG and digital art but I'm trying my best!!
    Right now I'm reading a lot of old (forgotten) favourites - I bought the first volume of Akira in large format (A4ish) and that was great, it allows you to really appreciate the graphic layout and illustrative style. I am also reading a couple of serious books and am still flicking through Anne Allison's Permitted and Prohibited Desires - an anthropological study on desire in Japanese popular culture.
    I'm also a big fan of stencil art - it keeps popping in urban areas - so look out for some near you. Finally I've been cooking recently and discovered a new favourite - teriyaki chicken and chestnut rice - so I recommend that dish!!! ^ _ ^
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